NEW EBOOK REVEALS:
The Art Of Writing Facebook Ads That Scale 
Step-by-step guide on how I write Facebook Ads that have generated a combined total of $100,000,000 in revenue for my clients
  • How to position products in the market that allow you to scale effortlessly 
  • How to research your market to know exactly what you need to say for customers to buy
  • How to write hooks that will stop the scroll of high-quality paying customers  
  • Everything you need to say inside an ad to hypnotize them into buying your product 
Who’s this eBook for? 
  • You spend money on Facebook Ads
  • You have a Shopify store selling products
  • You generate leads for a business 
  • You have a personal brand selling info products
  • You are an agency owner who wants to improve results for clients 
  • You are a marketer who wants to sharpen their skill set
Here’s what other marketers are saying about “The Art of Creating Ads that Scale eBook” 
  • “Far Superior to anyone's when it comes to marketing psychology." - Morgan L.  
  • "Now able to confidently write and produce quality ads" - Iti G. 
  • "Completely overhauled how we run ads for our clients" - Daniel S. 
  • "Now able to print out ad scripts that convert” - Yannik C. 
What is the “Art of creating ads that scale” all about? 
Do you struggle to scale ads past certain spend barriers? 

Do your ads burn out easily? 

Do you test a lot of ads without success in finding new winning ads?

The common reason for this is:

1. You have not correctly identified your market of high-quality paying customers who are ready to buy  

2. You do not know how to connect with these customers based on where they’re at and bridge the gap between what they want and your product. 

3. You make boring ads, and prospects quickly swipe past them. 
You’ll discover everything from: 
  • How to position your product to get a large flow of hungry customers into your business
  • How to write ad hooks that stop the scroll and get customers to buy from you
  • Exactly what you need to say in an ad to persuade anyone to buy your product
Do you struggle to spend more on ads profitably? 
90% of advertisers DO NOT know… 
  • How to write ads that scale 
  • How to write hooks that grab the attention of their ideal customer
  • What to say in an ad that will persuade someone to buy 
In this book, I’ll show you the exact ad creation process I have used to generate over $100,000,000+ in online sales for my clients. 
I had no idea I was making these extremely common ad mistakes that cost me thousands… 
And once fixed, I was able to generate $100,000,000+ in online sales for my clients. 

For the last ten years, I have spent thousands of hours learning how to sell things online with Facebook ads. 

I kept trying new strategies to run the ad account, cbo, cost caps etc… but nothing was getting me the results I wanted. 

That’s when I realized I was spending too much time and energy on the backend vs. the frontend on what the customer sees. The customer sees the ad creative and not your Facebook ads manager. 

I spent over $100,000+ of my own money investing in my ability to create scalable ad creatives and attract customers to the client ad accounts I work on. This transformed my ability to write scalable ads and has driven over $100,000,000 in sales for my clients. 

Since then, I have made it my mission to help other advertisers learn how to write ads correctly. 
Myth #1 -> I can just copy my competitors 
Don’t get me wrong, it’s a great start strategy. 

Why reinvent the wheel when you can just copy? 

But once you get to a specific spending level, you’ll need drastically new ideas to scale past the roadblock you’re at.

We follow this exact process to write ads that scale past these roadblocks. 
Myth #2 -> I can just keep using my current ads 
I often see people find one winning ad, scale it hard for 1-2 months, and then close down their store. 

Why? 

They don’t know how to write ads that scale, so when they create success by accident, they have zero clue how to repeat it! 

This leaves them only one option: closing the store and moving on. 
Myth #3 -> I’ll just test new copy & hooks
In 2020, I scaled an ad account from $100 to $1,000 a day with one creative.

I spent two months testing new copy on it and found zero success. 

Then, we shot new content and crushed it the next day, reaching our peak of $10,000 daily for this particular store. 

The difference? 

With the new content, we focused on following the process taught in the book and repeated it. 

We have done this process numerous times for other clients to create ads that scale! 
Myth #4 -> I have a product that does not solve a problem 
That is great; this book teaches you multiple ways to position a product in the marketplace for success. 

You don’t need a product that solves a problem to scale. 

We have a lot of clothing brands follow this exact process and find great success with ads that scale from it. 
Myth #5 -> I have a local business
Local businesses operate under the same strategies. 

Instead of looking at a mass market like the USA, you’ll just look at the area you’re operating in. 
Myth #6 -> My business sells B2B 
Business to business or business to consumer, you're selling to people at the end of the day. 

This book focuses on human psychology, allowing you to sell to anyone once you understand! 
What you’ll learn in “Writing Ads That Scale” 
Part 1 -> How to research your market to understand precisely what you need to say to get them to buy!

Part 2 -> How to position your product in a competitive market so people choose you over your competition! 

Part 3 -> How to write hooks that stop the scroll of high-quality customers ready to buy now! 

Part 4 -> How to practically hypnotize people into buying your product!

Part 5 -> What you need to say to overcome common objections that prevent people from buying now!

Part 6 -> My go-to process for diagnosing a bad-performing ad and what I do to fix it
Here’s just some of what you’ll learn inside “Writing Ads that Scale”
Part 1 -> How to research your market to understand precisely what you need to say to get them to buy!

Part 2 -> How to position your product in a competitive market so people choose you over your competition! 

Part 3 -> How to write hooks that stop the scroll of high-quality customers ready to buy now! 

Part 4 -> How to practically hypnotize people into buying your product!

Part 5 -> What you need to say to overcome common objections that prevent people from buying now!

Part 6 -> My go-to process for diagnosing a bad-performing ad and what I do to fix it
What makes a superior product that scales (page 3) 

Five levels of market research to understand exactly what you need to say to get customers to buy (page 7) 

How to break down market research to be able to put it into ads (page 13)

How market research saved a client and scaled them to million-dollar months (page 14)

How to position your product so it appeals to your mass market and scales (page 16)

How to introduce a “new way” to satisfy a market desire that generates attention (page 19)

The three elements every hook that scales needs to have (page 22)

Step-by-step process to writing hooks that stop the scroll (page 23)

13 Hook formulas that we have used to scale clients to million-dollar months (page 26)

How to create a photo ad that converts (page 30)

How to create a video ad that converts (page 32)

My step-by-step creative process for writing video scripts that scale (page 33)

15 ways to reinforce desire in a video ad that makes users want to buy your product (page 38)

$100 vs. $100,000 video ad breakdown (page 47)

The prelaunch checklist we use to review ads before they go live (page 49)

Why do people not buy, and what exactly to say to overcome this (page 50)

What to do when you find a winning ad to continue to scale (page 53)

The habits all world-class marketers share (page 56)

How to troubleshoot a campaign losing money and make it profitable (page 57)

My ongoing testing process to keep pushing out highly confident ad concepts every week (page 59) 

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